In 2016 a chemical engineer, bar-owner, and bartender brought their heads and hearts together and created Edmonton's first local bitters company to complement the newly flourishing Alberta craft distillery community.
Albertans were enjoying a growing number of locally produced spirits, and we saw a unique opportunity to marry them with local bitters made from organic ingredients sourced from Alberta farms.
Our bitters use organic ingredients sourced from local farmers and businesses and are then hand-made and bottled without chemicals or preservatives. While sometimes we look outside the province for fruits that won't grow in the North, most of our bitters are made with plants grown fresh in Alberta.
Each of Token's products is named after beloved Edmonton neighbourhoods and streets, an ode to the city we call home. Strathcona Orange is named after the market where we purchase our fresh and dried fruit, and Whyte Lavender takes its name from the location of co-founder Keenan's first bartending job.
Cam O'Neil is a chemical engineer by trade who became an organic farmer in the Canadian Rocky Mountains. During his time living in nature, he began to apply his education in chemical engineering and molecular science to the farm and kitchen. Cam has perfected the art of extracting natural essences from local ingredients and pairing those flavours with local spirits to create tastes 100% unique to Alberta.
Keenan Pascal and Jamie Shtay's roots in the Edmonton cocktail scene run deep and strong. Both Edmonton born and raised, Jamie is the owner of a popular bar on Edmonton's busy Jasper Avenue while Keenan has years of bartending experience under his belt working at cocktail lounges throughout the city.