Articles

Token Bitters 2024 Market Schedule
Token Bitters 2024 Market Schedule
Mark your calendars, set a reminder on your phone, do whatever it takes to make sure you don't miss out on finding Token Bitters at these markets in 2024! Read more...
Token CEO Keenan Pascal Sits Down With Edmonton Mayor Amarjeet Sohi (video)
Token CEO Keenan Pascal Sits Down With Edmonton Mayor Amarjeet Sohi (video)
Edmonton Is A Thriving Ecosystem For Black-Owned Businesses   This past weekend, Edmonton Mayor Amarjeet Sohi and Token Bitters CEO Keenan Pascal met over mocktails to discuss what it's like to... Read more...
Reason To Try Going Dry #10: Sober Options Are Way, Way, WAY Better
Reason To Try Going Dry #10: Sober Options Are Way, Way, WAY Better
Welcome To The Decade Of The Mocktail Written by: JoAnne Pearce   Of course the mocktail lady was going to save this reason for last. Aside from the fact that I... Read more...
Reason To Try Going Dry #9: You Will Get Better At Being Uncomfortable
Reason To Try Going Dry #9: You Will Get Better At Being Uncomfortable
Growth Hurts Written by: JoAnne Pearce   “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”... Read more...
Reason To Try Going Dry #8: Your Relationships Will Improve
Reason To Try Going Dry #8: Your Relationships Will Improve
Be Present For The Ones You Love Written by: JoAnne Pearce   This is a big, complicated one. Alcohol has the potential to damage relationships in some very serious ways,... Read more...
Reason To Try Going Dry #7: Your Energy Will Be More Focused
Reason To Try Going Dry #7: Your Energy Will Be More Focused
Forget Hanxiety, Go Make Something Instead Written by: JoAnne Pearce   I used to waste a lot of energy worrying what other people thought of me. Did they like me?... Read more...
Reason To Try Going Dry #6: You Will Enjoy Food More
Reason To Try Going Dry #6: You Will Enjoy Food More
Eat What Makes You Happy Written by: JoAnne Pearce   Anybody who has ever sat on a filthy sidewalk eating a donair at 4am knows that drinking can lead you... Read more...
Reason To Try Going Dry #5: You Can (And Should!) Spoil Yourself Rotten
Reason To Try Going Dry #5: You Can (And Should!) Spoil Yourself Rotten
Retrain Your Brain To Enjoy Other Things Written by: JoAnne Pearce   Most of the folks I know tend to approach sober challenges with an air of somber resignation. A... Read more...
Reason To Try Going Dry #4: Your Skin And Eyes Will Shine
Reason To Try Going Dry #4: Your Skin And Eyes Will Shine
Even If You're Miserable, At Least You'll Look Fabulous Written by: JoAnne Pearce   If you aren’t interested in doing a sober challenge for the more intangible, internal transformations that... Read more...
Reason To Try Going Dry #3: You Will Develop A Whole New Relationship With Mornings
Reason To Try Going Dry #3: You Will Develop A Whole New Relationship With Mornings
Make The Most Of Your Weekends, Even When You Plan To Do Nothing Written by: JoAnne Pearce   Now that we’ve established that too much booze turns your brain into a soggy... Read more...
Person sleeping, view of their feet sticking out of blankets
Reason To Try Going Dry #2: Your Sleep Will Improve (Eventually)
The Ironic Relationship Between Boozing & Snoozing Written by: JoAnne Pearce   Promising improved sleep during a sober challenge is a tricky piece of business, particularly a shorter challenge like... Read more...
10 Reasons Why It’s Worth Going Dry This February - Token Bitters
10 Reasons Why It’s Worth Going Dry This February
It's All About Focusing On What You Stand To Gain Written by: JoAnne Pearce   Two weeks ago, Health Canada released a new set of alcohol consumption guidelines that landed like... Read more...